Amplify on existing success.
An already successful business, Shine On wanted to take their marketing efforts more seriously and branch out to other platforms, both traditional and digital, including social media. Recognised as part of the sales funnel, Shine On understood that social media is a support act to a routine and diligent sales program – which they already undertook.
In the world of Business-to-Business sales, marketing often plays support act, proving value of certain marketing activities can be difficult. Although the Shine On team were already very much aware of this challenge, providing and publishing content that goes to as many eyes as possible whilst also sharing valuable and relevant information was always going to be a challenge.