A Content-driven Community

It is no secret that the world has become a very different place recently. People are feeling disconnected from one another, and we ask ourselves why? In an extremely digitalised world, with social platforms connecting people in a way that we couldn’t have imagined years ago, why are we feeling like this? Networking events are [...]

 7 Tips on How to Choose the Right Influencer

The Right Influencer Choosing the right influencer is like selecting the right ambassador.  There should always be a sense of responsibility and accessibility that people have when it comes to your influencer.  Your market must connect with whoever is trying to sell your product. Social media optimization has a lot of rules when it [...]

Have You Heard About Pinterest?

So a new kid on the block has been making rounds on social circles – Pinterest. Pinterest is a social tool that enables businesses and individuals to share their own thoughts and ideas through the use of images.   Kind of like Instagram for heavy picture users, Pinterest engages the audience by having specific [...]