Let’s face it, we all make mistakes now and then. Mistakes simply cannot be avoided, we are only humans.

We will be delving further into mistakes that Digital Marketers are facing day in and day out and what they can do to avoid them.

  1. Blogs

So blogs have greater significance than you are probably aware of, but why is this?

Your website needs a blog, it really does. Blogs increase traffic, traffic you may not have had without the blogs. Did you know that if your website has a blog, your business will have 97% more inbound links which again means more traffic.

Putting traffic aside, blogs allow you to show your creativity and interact with your customers using a different approach. For example, are you getting the same FAQ’s? Why not do a blog post on it?

Don’t forget to share your blog links across all social media platforms, it will be sure to keep all of your pages active.

  1. Trying to do it alone

Well, this is probably the most common mistake we come across. The amount of work that is involved to successfully use social media for business is A LOT.

Something I personally hear quite often is “I have been trying to manage our social media but it really does take up a lot of time”.  I get you, I understand you, and I want to help you! If your profession is a mechanic and you fix cars for a living, would you try and juggle your finances that are taking up a big chunk of your time? The answer is probably no, because you could hire an Accountant and get back that chunk of your time. It works the exact same with Social Media. Your time is much more valuable doing what you do and not wasting time on something you aren’t fully understanding of.

  1. Not using SEO

From a professional’s point of view, SEO is crucial. How do you expect people to find your website unless you are running constant Google Ads (eating a huge amount of budget)? The answer is, they won’t!

I actually have my own SEO article that will better your understanding of it… take a read here.

  1. Making the most of Social Media

This might seem like a simple one (especially coming from a Social Media Agency), but it’s a common mistake that we often come across. Let’s say you have a strong business concept, strong product/service, but weak online presence. Everything will come to a halt sooner or later. Keeping up with the times means moving online, quickly.

Social Media has many purposes, not just the obvious ones. People are often misunderstood when it comes to Social Media thinking that the main focus is to post photos, but that couldn’t be further from the truth.

If you are new to social media, ensure you take time to focus on building brand awareness. People want to see how you started, what you aim to achieve, the problems you solve and THEN comes the product/service you offer. Getting straight to the point will miss out a whole bunch of information that people do want to see. Once you have built your brand awareness, focus on story-telling and staying consistent to your brand.

  • Speak with the same tone of voice
  • Have a colour theme/ stick to brand colours
  • Use relevant imagery

A successful Social Media strategy will build brand awareness, attract new business, open new opportunities, and increase sales.  Need help building a strategy? Check out what we typically include here.