Exploring different digital marketing services
When it comes to digital marketing, there are a number of services available for your business to explore. When choosing the right digital marketing services for your business, you should consider all options. Here are some that we cover:
- Social Media Management
- Social Media Advertising
- Google AdWords
- Search Engine Optimisation
- Website Development
If you are aware of the above, but don’t know where to start… this blog is for you! Oh, and check out our blog that talks about digital marketing techniques not everyone knows about!!
Let’s get started
Social Media Management
If you find social media time consuming, social media management is for you.
Leave the experts to take control with your graphic design & content creation, management of all social media platforms and reports of every move. Let them take control of your followers and engagement too, they know the best way to grow an organic and interested following ensuring high engagement rates.
Social Media Advertising
Tired of posting great content and not having the reach that you had planned to? Social Media Advertising will put your content in front of millions of eyeballs, allowing you to target specific people such as ‘Women in the Hospitality industry who have been looking for a new Accountant‘. The thoroughness of advertising these days is immense.
Maximising your Return on Ad Spend (ROAS) is pivotal for any business. Extracting every last ounce of value out of every pound spent on advertising is massively important. Social Media advertising offers niches at low cost that provide high value.
Choose certain keywords that will allow your ad to appear once searched, but, only pay once somebody actually clicks on your Ad. Google AdWords has been an extremely successful form of digital marketing for many businesses over the years, and continues to be.
We recommend Google Ads for those businesses that are certain their target audience isn’t on Social Media, although most people have at least one platform nowadays right?
Search Engine Optimisation
You have probably heard the commonly used ‘SEO’, well I like to refer to it as helping your business ‘climb the google ladder’.
If you search for your business (on an incognito browser), and your business is on the first page… tell you’re SEO agency a big well done! That mean’s you’re exactly where your business should be in terms of SEO. On the other hand, if you’re on 38th page of the Google search, how do you expect businesses to find you? Without on-going SEO, you can expect to stay on 38th page. With on-going SEO, you can expect to climb up the ladder slowly but surely. As you can imagine, SEO cannot be completed overnight due to the floods of businesses and websites on the web!
If your focus is long-term, we would recommend you consider SEO as a priority service within your digital marketing strategy.
It’s all well and good having a business that sells great products/performs great services, but how do you expect people to find you?
We know that word of mouth is one of the best forms of marketing, but it is crucial that you have a ‘home’ where people can easily access key information about you or your services.
A well constructed website will not only deliver the message but will ensure you can be found easily (SEO), will generate sales for you (CRO) and will always be updated with active and interesting content (Blogs & Social Media).
Every business is different and every businesses goals are different. When choosing the right digital marketing services for your business, remember it isn’t an overnight job.
Contact us for a free assessment to discuss what digital marketing service is best for you and your business, we are here to help. Contact us below: