Yes, it does.

Don’t know what SEO really does for your website? Well, keep reading!

Let’s begin with a break down of what search engine optimisation actually is. I like to call it ‘climbing up the Google ladder’.

In an easily understandable description, SEO is the process of improving your website to increase visibility amongst search engines. The better your visibility across these search engines, the more chance your business has to be seen by users. But, it’s not as simple as it sounds.

So, how does it actually work?

Firstly, it is an ongoing service and cannot be completed ‘over night’. In the first few months of optimisation, you are unlikely to see great results. After a couple of months, you will sky-rocket and unlikely to return back down. You have to imagine how many websites are on the web, not imagine sieving through each and every one of them. Yep, it’s going to take some time right!

SEO is all based on rankings. Rankings of each individual website. There are many ways to improve your ranking, and when we say many, we mean it! So let’s discuss a few ways to help improve it…

  1. Produce high-quality content – the more time people spend on your site, Google thinks ‘well people clearly like this website’ and slowly improve your ranking each time.
  2. Improve page speed – this is actually crucial. Having a website with slow speed will decrease your ranking as it interferes with the customer experience.
  3. Use outbound links – again, another really important factor to consider when optimising your website.
  4. Write and publish regular blogs – using keywords and phrases, your sites ranking can be boosted.

Can I do it myself?

If you are hoping to tackle SEO yourself, without an expert, I’d highly advise you not to. Not only will you waste a lot valuable time, but it will leave you feeling lost and confused. I personally know a lot about SEO, but I would never attempt to improve our websites ranking by myself.

So, the outcome is?

In my personal opinion, I would consider reaching out to an expert who knows exactly what they are doing. As mentioned above, you cannot expect SEO to be a quick job. If you are serious about your business, you should consider SEO as part of your long-term strategy.

SEO is a forever thing, when optimised correctly.

Oh and if you are interested, I wrote another article a while back about the importance of SEO. Check it out here.