How can it help my business?
So YouTube has a great amount of users, and some of them are bound to be interest in your product/service right? Yep, that is correct, but quality plays a huge part in this.
Uploading videos just for the sake of using YT can result in prospects losing interest in your brand, because the video’s you’re posting have no value. Believe it or not, this happens often.
Firstly, ask yourself if you have something relevant worth shooting? Consider thinking about what your clients often ask you, because these questions will create relevant content.
- How to/Educational video
- Team introduction
- A brand vlog
- Relevant tips and tricks
Tip: Don’t focus on your product/service, people use YouTube to be entertained/educated.
According to a study, 72% of customers have said that they would prefer to find out more about a new product or service through a video than reading text, with 76% of people saying they are more likely to buy a product after watching a video. These statistics are great because they show the importance of YouTube for business.
We recommend not spamming your followers with your product/service, but in-fact slipping it in to tutorial/educational videos. From experience, focusing too much on trying to sell your product will put the viewer off.
If you have time and money spare, we advise taking a further look into adding YouTube to your social strategy. If you have budget but no time spare, contact our team to find out how we can help you get active on YouTube. And if you have no time or budget, you can revisit YouTube at a later date.
A point to remember, if you spend budget on expanding your social strategy and in-turn you generate more leads/sales, the money originally invested is worthwhile. Try looking at social budget as potentially a great ROI, opposed to additional business spend.
Fun fact to finish
New insights show the most common ‘starter’ phrases for YouTube videos, check out the whole article here. Could you guess what the most common words are? I think you have got this….
The two words above were actually used in 36% of the videos (over 1 million clips), that’s pretty crazy huh?
Anyhow, take a read of our article that explains how you can get YouTube subscribers, we know it’s not an easy task!