How to know if YouTube is right for your business

When it comes to YouTube, it can be difficult knowing if it’s made for you. Years ago, YouTube was just about ‘videos’, but now it is about so much more than basic videos.

Did you know that after Google, YouTube is the next most visited website. This really goes to show the popularity of YouTube, and potentially the importance of including it within your social strategy where possible.

Is it worth it?

If your budget is small, then spending a fortune on expensive filming equipment probably isn’t worth it, but that doesn’t mean YouTube isn’t. A lot of our clients actually shoot videos on an iPhone or Android, but our compiling and editing skills would have you second guessing!

On the other hand, if you have spare budget and unsure how to wisely spend it, consider a well put together YouTube strategy, including the use of proper equipment. It’s pretty cool what you can do with the right apparatus.

Check this out, we helped film (drone footage), compile and edit this video for our client Fleet Trades.

Pretty cool huh?

This ‘blockbuster’ style movie really kicked off and helped Fleet Trades in more ways than they imagined.  We actually did a targeted remarketing campaign using this commercial, and boy did it hit it off.

Within two days of the launch, the ad overtook ALL of the other ads running, including the broad target non-remarketing adverts. We had a click through rathe north of 6%, which is not only an industry best, but it’s also the highest we have seen. For anyone who knows their CTR’s, they will know how great this is. 

What about time?

Putting money aside, YouTube can be VERY time-consuming. I have often blocked out 2 hours of my day for ‘YouTube filming’, then 4 hours later I find myself no further forward, struggling to string a sentence together. No really, that is the truth.

A few things to consider:

  • Choose somebody likable – within your business, you must have at least one person who is likeable hey? It would be wise to choose them to undertake the YouTube side of business, because it’s greatly important that you have somebody likeable as the face of the business.
  • Get comfortable – Choose a location where you feel comfortable and practice speaking in front of the camera. After an hour or so, you will notice how different you begin talking to the camera. It will begin to not sound so scripted and more genuine, which is what you want.
  • Allocate a filming day – A whole day set aside for filming and editing is needed, and you still may need more time. It isn’t an easy job, but I can reassure you it does get easier. Tip: The more you rush, the more things go wrong. Take your time and enjoy it. 
  • Choose the right applications – This is crucial. From personal experience, I have wasted a lot of time using apps that don’t really look that professional, or are tricky to use.

Anyway, lets talk about what it can do for your business…

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How can it help my business?

So YouTube has a great amount of users, and some of them are bound to be interest in your product/service right? Yep, that is correct, but quality plays a huge part in this.

Uploading videos just for the sake of using YT can result in prospects losing interest in your brand, because the video’s you’re posting have no value. Believe it or not, this happens often.

Firstly, ask yourself if you have something relevant worth shooting? Consider thinking about what your clients often ask you, because these questions will create relevant content.

  • How to/Educational video
  • Team introduction
  • A brand vlog
  • Relevant tips and tricks

Tip: Don’t focus on your product/service, people use YouTube to be entertained/educated.

According to a study, 72% of customers have said that they would prefer to find out more about a new product or service through a video than reading text, with 76% of people saying they are more likely to buy a product after watching a video. These statistics are great because they show the importance of YouTube for business.

We recommend not spamming your followers with your product/service, but in-fact slipping it in to tutorial/educational videos. From experience, focusing too much on trying to sell your product will put the viewer off.

Outcome

If you have time and money spare, we advise taking a further look into adding YouTube to your social strategy. If you have budget but no time spare, contact our team to find out how we can help you get active on YouTube. And if you have no time or budget, you can revisit YouTube at a later date.

A point to remember, if you spend budget on expanding your social strategy and in-turn you generate more leads/sales, the money originally invested is worthwhile. Try looking at social budget as potentially a great ROI, opposed to additional business spend.

Fun fact to finish

New insights show the most common ‘starter’ phrases for YouTube videos, check out the whole article here. Could you guess what the most common words are? I think you have got this….

‘Hey Guys’

The two words above were actually used in 36% of the videos (over 1 million clips), that’s pretty crazy huh?

Anyhow, take a read of our article that explains how you can get YouTube subscribers, we know it’s not an easy task!