Do you need an agency?
How to decide
There are a number of factors that could push you towards signing on with an agency, but if you have the in-house capabilities, you might sway away. If you’re unsure whether you need the additional help or not, check out both sides below.
Reasons to work with an agency
- Struggling to increase performance/make sales
- Aren’t sure how to measure results internally
- Have budget but don’t know how to spend it
- No dedicated team/employee to focus time
- Limited time to spend on digital marketing
Reasons why you may not need an agency
- You have a strong internal Marketing team
- You have too much business
- You are not looking to expand
Once you decide if a social media marketing agency is right for you, the big part is choosing a company that you trust. But how will you know?
Let’s be honest, people buy from people they trust. Having a strong working relationship with an agency is key, we take this aspect of our business very important. We like to work alongside our client’s, rather than ‘for them’. Before making ‘the move’, consider planning out your aims, objectives and goals beforehand.
Knowing your goals
If you begin by preparing your goals and outcomes, it will make the process a lot easier. Not only are you giving the agency goals to work towards, but it will allow them to build realistic KPI’s to ensure they are achieved.
Don’t know what kind of goals to aim for?
- Increased brand awareness – greatly important to build trust and credibility
- Increase of sales – who doesn’t want more sales?
- Finding new business – business you may not find without social media
- Expanding to another area – social media can make business expansion easier
- Create a community – People buy from people that they trust
So what should you look for in an agency?
You know when you get off the phone with somebody, and you automatically feel like you trust them? What a great feeling that is. Anyhow, we know it’s not always that easy. If an agency is bending over backwards to show you that they can trust you, the likelihood is that you probably can. We are in a very competitive industry, so if we do not try to build sizable working relationships, we will not get far.
When it comes down to digital marketing, having a customised service is a must. If an agency tries to ‘fob you off‘ with broad and generalised goals and objectives, we suggest moving elsewhere. Social Strategies should always be specific to your business, so don’t let anyone tell you different.
Each business has their own objectives and target audience, so it certainly isn’t a ‘one-size-fits-all’ kind of job.
It’s fairly easy for people to act like they know their stuff, but it’s also easy to spot a real professional in the industry.
Although it’s not nice when somebody opposes you, this is common within our industry. For example, if a client suggests something they want to focus on (yet I don’t think it is worth their time/money), we will truthly share our suggestions and recommendations. After all, we all want the best outcome right? So if an agency does this, it’s probably because they know their stuff. Agencies should always share their observations and give strategic recommendations to help where applicable.
It’s ok to ask to see previous work, especially reporting or results. When you’re potentially spending a lot of money on a digital agency, it’s understandable for you to want to have reassurance through results of previous campaigns.
Forgetting reports for now, check out for great testimonials. Testimonials are a real insight into an agency and ensure you know what to expect from working with them.
Check out our Case Studies page, we are proud of our extensive testimonials on there.
The way that we like to put it…
“If you went shopping for a dress, and found one that you love.. you wouldn’t carry on shopping would you?”
When you find an agency that you are happy with and trust, go with your instinct because it is usually right. We have helped a lot of companies who typically went for price over quality, and saw bad long-term results.