Do you know what Influencer Marketing is and how to effectively implement it into your strategy? There is often a misunderstanding when it comes to Influencers and what use they can be for businesses, which is why we are here to clear that up!
So its pretty obvious that the market has become saturated, the days that huge celebrities were the only Influencers seems like a distant memory. Yes, this means the opportunity to get caught up in fraudulent activities is much higher, but don’t let this lose all your trust in Influencers!
So what actually is Influencer Marketing?
We all know what Social Media Marketing is, well Influencer Marketing is essentially part of that. Businesses are working alongside Influencers to help their growth across social media. Sounds pretty simple huh?
We advise creating an in-depth strategy before you begin working with any Influencer because there is more to the process than you may think. As part of your strategy, you should consider the following steps:
Step 1: Decide on the product
Although this sounds fairly obvious, it really does take a lot of thought. You need to ensure the product they promote is popular and that the ROI is worth-while.
- How much is the product/service worth that they will be promoting?
- Is one product/service that you offer more popular than the others?
Step 2: Search for Influencers
When it comes to finding the right Influencer, industry is key. People buy from people that they trust, so ensure they are relevant to your industry.
Example: If your favourite Personal Training coach posts an ‘Ad’ promoting McDonalds, you’re going to feel a little strange right? It works the same with all industries, if the product they are promoting is extremely random, people won’t buy it.
If you do not trust the Influencers that you may potentially work with, how do you expect others to trust them? Trust can be built through doing thorough research on each of the individuals ensuring that they are trustworthy and haven’t done anything disloyal to others in the past. If you decide to work with somebody that has a bad track record, people may also look at your brand in a negative way.
Remember: All Influencers have different guidelines and expectations when working with businesses. Influencers with larger followers may prefer money in exchange for content creation, whereas the small followings often create content in exchange for free products. This should be discussed before any contracts are designed.