Are you using Social Media Stories to your advantage?
Social Media allows you to post on your feed or post on your story, sounds pretty simple huh?
You’d be surprised at how many people don’t know how to use stories, but understandably so. Not everyone is advanced on social media, and that is ok.
So let’s get into it…
What is an Instagram story
An Instagram story allows users to post photos or videos that will be available for only 24 hours. Did you know that over 500 million Instagrammers use stories on a daily basis? This statistic alone shows how important it is that you are using Instagram stories to increase your reach.
How to use Instagram stories
To create an Instagram story, you will see a ‘+’ icon in the top right corner of the platform. Clicking on this icon will open some features and allow you to choose ‘story’. Your camera should now open where you can either take a new photo/video, or select an older photo from your camera album. There are a number of filters and additional features that can be added at this stage, but let’s focus on that a bit later on!
Check out the photo below to see exactly what we mean…
Instagram Story Stickers
Stickers are a feature that was added a few years ago, and we love them. Did you know that stories with stickers generally perform better than those without? Well now you do!
Certain stickers on Instagram allow you to potentially reach thousands of Instagrammers within your location or within a similar industry. Staying consistent with your stories and stickers is crucial to build trust and credibility.
To add a sticker, click on the square smiley face in the top right corner and a great selection of stickers should appear. Check out our chosen sticker below, good old ‘London‘.